Mobilegeddon – heard of it? As a member of a digital publisher or blogosphere, one must be aware of Google’s Mobile Friendly update.
It was published earlier this year and shattered Google’s ranking of many famous sites that did not have mobile versions, including Reddit, NBC Sports, and the US Census Bureau. Why would a portable device-accessible site affect sales when a site is already famous? The answer lies within the technology trends followed throughout the world.
Portability is the new synonym for accessibility. Mobile gadgets fit perfectly in the definition. For ten years – If it’s on the Internet, it’s popular – has been the valid argument. However – if it’s mobile-friendly, it’s popular – is the new slogan. That being the argument, having a website compatible with mobile devices is immensely important for a business.
A mobile-friendly site should render these qualities for maximum benefit: Neat and organized content, Viewing without the need to zoom in, fast loading speed, and improved mobile SEO. Being a user demands presentable content that is easy to comprehend. Imagine accessing Facebook from a phone and finding a jumble of non-organized words and randomly appearing images or miniaturized unreadable content. It would make the social media experience less fun. Due to the lack of a mobile-compatible or responsive website, users might not visit a particular site that often. Out and on-the-go accessibility of any site will increase its traffic and get the company dedicated clients. If users find neatly formatted and easily accessible content, they are more likely to revisit the site and engage with the content.
Speed is of the essence in the digital world, where time is a precious commodity. Studies have shown that if a site takes more than 4 – 6 seconds to load, users will likely abandon it. With its compact code, a mobile-friendly site loads faster than a non-responsive site, ensuring a quick and efficient user experience. This emphasis on speed makes the site more user-friendly and contributes to its overall appeal and presentability.
Are you publicizing a site on the Internet? Regarding search engine optimization, the only master to look to is Google. They have policies for mobile websites, and if your website ticks all those points – Hurray! You are good to go. Google prefers responsive website design but also supports a separately built HTML page for the mobile version (if it does not contain RSS feeds, heavy images, or video clips). Getting the site approved by Google’s speed and mobile test will lessen 60% of your worries, thus making the site appear on Google’s search results and increasing traffic.
As pointed out, having a mobile-compatible website version will increase traffic and enable the business to increase its sales. Let this point conclude the argument that according to a study by Search Engine Watch, mobile traffic has now exceeded desktop traffic and will continue to increase as smartphones and tablets become faster and cheaper.
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