Healthcare Digital
Marketing Services

The Importance of Modernizing Your Healthcare Digital Marketing Services

Despite the widespread transformation of digital marketing services in various industries, many healthcare practices still need to catch up and adopt modern marketing practices. A recent study found that only 70% of healthcare websites are mobile-friendly, and just 50% use SSL security, which is essential for protecting patient information online (Thomson Reuters).

Moreover, the 2023 Digital Maturity Report highlights that top global healthcare providers still need to meet patient expectations in the digital space. Notably, healthcare providers scored below 65% in their digital maturity score. The report reveals that 85% of patients prefer personalized content, and only 5% of healthcare providers offer such experiences on their websites. Additionally, a mere 20% of these providers follow best practices for SEO, severely limiting their online visibility (Thomson Reuters).

These studies indicate a significant gap between the current state of healthcare digital marketing and the growing demands of a digital-savvy clientele. To bridge this gap, healthcare providers must update their websites, implement healthcare SEO services, and leverage social profiles to enhance their online presence and attract new patients.

Modernizing your digital marketing efforts can lead to substantial growth and better engagement with your audience. Brands that have adopted a robust digital marketing strategy have seen a marked increase in customer retention and brand loyalty. Embracing new technologies and marketing platforms ensures that your brand is relevant and continues to meet your customers’ evolving needs.