Creating a website is the first step in becoming an eCommerce business or expanding your brick-and-mortar business to include online ordering. Even if you’re not selling a product online, you want people to find your website to learn more about your services or organization. Without search engine optimization, you may find that your website gets very little traffic. This is why it is so vital that you work with a company that offers experienced SEO services in Los Angeles. Here are some of the ways your business may struggle without SEO.
Customers Will Need Help to Find You.
If you don’t have good SEO, search engines won’t be able to correctly match what your website offers with what customers are looking for. Your site will constantly be ranked lower than those with better keywords, so you won’t be on the first page. You may not even be on the second or third pages of results, and very few people search beyond that. You’ll likely see you get very little traffic and even fewer conversions. It won’t be because of your products, services, or even your webpage design—it will simply be because people aren’t seeing your website in search results.
Competitors Will Steal Your Customers
Without a good Los Angeles SEO company, you’ll be at a disadvantage compared to your competitors. They will be working with top SEO companies and other online marketing experts, which means they will be ranking in the top positions on a search. Potential customers looking for a product or service instead of your specific business will look at these competitors first. If they find the product they want at the right price, they will never get to your website. They will buy from your competitor and likely become repeat customers unless they have a compelling reason not to. Every time this happens, your potential customer base shrinks.
You May Lose Mobile Customers
Regarding SEO and web design, more than fighting to bring in PC users is needed. Many people use their smartphones, tablets, and other mobile devices to search for local businesses, especially retail businesses and restaurants. If you don’t have your website optimized for local queries and aren’t working with a top marketing firm in Los Angeles to create a website that reads well on mobile devices, those customers will go elsewhere. You may find yourself struggling as fewer and fewer customers look at things like flyers and signs but instead, turn to mobile searches to find nearby businesses.
Your Marketing Campaigns Will Be Less Effective
Speaking of flyers, signs, billboards, and other traditional marketing means, you may find that you no longer see as good of a return on these campaigns as you once did. There are several reasons for this. First, of course, many people look online for businesses rather than looking at flyers or other information. Mailers often go right in the trash or recycling unless they come at the right time. Signs are usually ignored since customers frequently research online before leaving the house, so they already have their destination in mind. Then there’s the increasing costs of doing traditional advertising. Direct mailing, for example, is more expensive than ever due to increasing postage costs. Printing, too, has increased in price. These additional costs mean your campaign must bring in more revenue to justify those costs.
That’s not to say that you should abandon these traditional marking methods—they do have their place in increasing your customer base and revenue. However, relying on them alone can be a mistake. Instead, SEO should become a crucial part of your marketing plan. SEO typically has a much better return on investment and is more effective for reaching people than print material. This is especially true if you work with a tremendous content-writing company to craft text highlighting your company, your products, and why customers should work with you instead of others.
If You Take a DIY Approach to SEO, You Can Do More Harm Than Good
There is much online information about SEO, including thousands of tutorials and DIY instructions. Some tiny business owners are often tempted to take on the task of optimizing their websites themselves. However, while this may sound like a way of saving money, ultimately, it can cost much more. SEO is constantly changing, and methods that were once widely used may no longer get any results. In some cases, they can cause search engines to penalize your website. Keyword stuffing, for example, used to be done all the time. Today, though, websites that do this often get de-listed from results.
This means trying to figure out how to do your SEO, which can backfire if you don’t keep up with SEO trends or if you read old information. You may use ineffective keywords, which means your website won’t rank in the right searches. It can be challenging to work out what’s wrong with these keywords if you don’t have experience with SEO, so you may not be able to improve your results.
Then, there’s the fact that you’re focusing your time and energy on learning SEO instead of doing what you need to do to advance your business. You may find yourself trying to run your business, coordinate with manufacturers, manage your shipments, and learn SEO. That will take its toll on you and likely means things aren’t done to the best of your ability.
The teams that offer SEO services in Los Angeles focus solely on SEO and web design. You can rely on them to use today’s best SEO strategies to get your website the attention it deserves. Don’t hesitate to partner with an SEO services company to reduce your struggles.